I write this because I just recently walked back into a Zara Store after spending two months away—and yes —it is safe to go back to Zara. I truly hate the months of January and August when their stores are full of nothing but clearance items. So the clearance has been all cleared and new items are arriving daily.
This company just astonishes me. They have an unbelievable ability to deliver runway looks to their customers upon weeks of viewing styles at shows. They have nailed fast fashion down by their supply chain-management strategy and delivering these up-to-the-minute looks has been quite successful for this Spain-based company.
Whether or not you are a fan of fast-fashion or not, one just can’t help noticing how well this company can imitate high fashion. You must know that I sit on the fence when it comes to fast fashion and/or disposable clothing (especially after reading “Over-Dressed, The Shockingly High Cost of Cheap Fashion” by Elizabeth L. Cline). This book may change how often you buy outfits and the quality of your clothing (well worth the read).
I am a firm believer of buying quality and investment pieces to add to your wardrobe over cheap-made garments that you will never wear and end up discarding. Yet, I can’t help myself but pop into Zara and buy something just for the fun of it. As a true fashionista, I love observing how great the Zara knock-offs are and how you can get “the look” for less.
Here are some examples to prove my point: